JC Larreche is the holder of the Alfred H Heineken chair in marketing at INSEAD. He will lead this two day seminar which will focus on the delivery of efficient growth via momentum strategy.

His contagious enthusiasm, based on academic knowledge and business experience will enlighten and invigorate

Introduction

The current economic crisis has shown the limits of “growth at any cost” and calls for more responsible management practices. JC Larreche through a 10 year research project and work with world leading companies has identified a new approach to achieve more efficient and sustainable growth – Momentum strategy.

This important seminar will explore his findings, draw on the experience of companies who have applied this strategy and achieved success, and identify the 3 key drivers to build momentum for efficient growth.

2010 Dates And Venues:

10th-11th March	Efficient Growth in Pharma	London
24th-25th March	Efficient Growth in Telecoms	London
28th-29th April	Momentum Marketing	London
4th-5th May	Efficient Growth in Pharma	Geneva
6th-7th May	Efficient Growth in Telecoms	Geneva
2nd-3rd June	Momentum Marketing	Amsterdam

 

Supported by academic research and compelling business experience JC Lareche will present the foundations of momentum strategy. His insights will help you identify a route to efficient self sustaining growth.

“Larreche has codified the holy-grail of self-sustaining growth”
Alan Hughes, CEO First Direct Bank 1999-2004

 

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